Our Impact

“As consumers, we have so much power to change the world by just being careful in what we buy.”

“I want to know that it’s not leaving a negative mark. … Fashion is something that touches us every single day…I want to look good and feel good and do good, and that, to me, is luxury.”

Emma Watson


Our mission is to make women look good, and feel good, and do good.

We are passionate about creating a more sustainable future for the bridal industry by helping to minimise waste.

We believe that modern day brides can make smarter, savvier and more sustainable choices when it comes to buying a wedding dress. And what could be more wasteful than an expensive wedding gown purchased and worn for merely one day? Or in some cases, hours.

Don’t get us wrong, we are lovers of beautiful things. Artfully designed and intricately created gowns are items we lust over! But who says you can’t wear a gown that may be a designer sample or one that was loved and worn before you? After all, isn’t your wedding day about the memories made with the people you love?

We have strived to create a unique and conscious shopping experience for mindful brides who share in our values and want to leave less of an impact on the world and our environment.

We have made it our mission to source, select, curate, and acquire high quality, beautifully designed affordable wedding gowns that make our brides look good and feel good and do good. And what could be better than that?